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What is International Business Strategies Overview about?

This document provides a summary of 3 chapters from the textbook "International Business" by Alan M. Rugman and Simon Collinson. The chapters discuss: 1) Regional and global strategies that firms use, factors that influence international competitiveness, and the current global business environment. 2) The nature and characteristics of multinational enterprises (MNEs) and why firms become MNEs. The strategic management of MNEs and examples of global strategies. 3) The dominance of trade and foreign dire

Author

Nick Stathis

Language

EN