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What is Intuition in Strategic Decision Making about?

Intuition and analysis both play an important role in strategic decision making for organizations. Intuition involves using sensing and limited rational processes to solve problems and reach conclusions quickly with limited information. While intuition is an innate skill that can help decision making, it also has limitations and can be negatively impacted in stable competitive environments. Formal strategic analysis involves asking questions, gathering information, considering opposing ideas, and receiving

Author

Mary Ann VALLECER

Language

EN