Can I read Marketing Promotional Materials and Performance of Sales Force in FMCGs Companies in Lafia Metropolitan Market on EtoBox?

Marketing Promotional Materials and Performance of Sales Force in FMCGs Companies in Lafia Metropolitan Market by International Journal of Innovative Science and Research Technology is a document available to read on EtoBox.

What is Marketing Promotional Materials and Performance of Sales Force in FMCGs Companies in Lafia Metropolitan Market about?

The study investigates the impact of marketing promotional materials (MPMs) on the performance of sales forces in fast-moving consumer goods (FMCGs) within the Lafia Metropolitan Market, Nigeria. It finds that effective use of various types of promotional materials significantly enhances sales force productivity and recommends that FMCG producers and marketers develop consumer-centered promotional strategies. The research is based on a sample of 42 respondents and employs chi-square analysis to validate its

Author

International Journal of Innovative Science and Research Technology

Language

EN