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Can I read eBusiness Essentials: Technology and Network for the Electronic Marketplace, Mark Norris, Steve West, Kevin Gaughan (Eds.); Wiley, Chichester, 2000 on EtoBox?
eBusiness Essentials: Technology and Network for the Electronic Marketplace, Mark Norris, Steve West, Kevin Gaughan (Eds.); Wiley, Chichester, 2000 by Kenneth C.C Yang is a Social Sciences article available to read on EtoBox.
What is eBusiness Essentials: Technology and Network for the Electronic Marketplace, Mark Norris, Steve West, Kevin Gaughan (Eds.); Wiley, Chichester, 2000 about?
Norris, West and Gaughan have produced an essential reading for those engaged in the design, implementation, and assessment of electronic commerce systems. With the needs of electronic commerce professionals in mind, the book was written in a somewhat technical, yet easy-to-read format. Graphic-rich contents and well-organized layout also make this book an excellent undergraduate textbook for introductory courses in electronic commerce. Readers with no technical background at all, but interested in electronic commerce will find this book a useful source of reference to comprehend many technical aspects of the emerging digital economy phenomenon. This book is composed of 10 chapters and three appendices that nicely address three key ingredients of successful eBusiness model mentioned in the Preface. It begins with an overview of electronic trade (Chapter 1), electronic marketplace (Chapter 2), and electronic shop (Chapter 3). These chapters, along with the glossary section, provide a conceptual framework of the scope of electronic commerce to be covered in this book. The effort to distinguish three tiers of electronic commerce markets is praise-worthy since many books on electronic
Who reads eBusiness Essentials: Technology and Network for the Electronic Marketplace, Mark Norris, Steve West, Kevin Gaughan (Eds.); Wiley, Chichester, 2000?
It is typically read by researchers, students, and practitioners in Social Sciences.
- Author
- Kenneth C.C Yang
- Publisher
- Elsevier Science; Elsevier ; Elsevier BV (ISSN 0736-5853)
- Published
- 2002
- Language
- EN
- Field
- Social Sciences