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What is The Influence of Electronic Word of Mouth and Perceived Value On Green Purc about?

This study investigates the impact of electronic word of mouth (eWOM) and perceived value on green purchase intentions among consumers in Vietnam, emphasizing the mediating role of trust. Utilizing a survey of 664 consumers, the findings indicate that both eWOM and perceived value significantly enhance green purchase intentions by fostering consumer confidence. The research highlights the importance of raising awareness and encouraging the sharing of eWOM to promote environmentally friendly purchasing behav

Author

daiduong.huynh3005

Language

EN