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Theories in Search of Authors by Francesco M. Nicosia; Reavis Cox; Wroe Alderson; Stanley J. Shapiro is a Business, Management and Accounting article available to read on EtoBox.

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## Reviews scholarly sources receive attention, such as the Foundation for Research on Human Behavior and the Public Opinion Quarterly. Selections from the more standard sources for articles, such as Sales Management and Printer's Ink are omitted, but this in itself is not necessarily a fault. Criticism of this collection of readings is directed not so much to what has been included, but to subject matter which has been omitted. For the purpose of including material encompassing the total marketing environment, articles on computer application and its significance to marketing techniques should have been included. A listing of additional readings after each subject heading would have provided stimulation for scholarly sources receive attention, such as the Foundation for Research on Human Behavior and the Public Opinion Quarterly. Selections from the more standard sources for articles, such as Sales Management and Printer's Ink are omitted, but this in itself is not necessarily a fault. Criticism of this collection of readings is directed not so much to what has been included, but to subject matter which has been omitted. For the purpose of including material encompassing the total

Who reads Theories in Search of Authors?

Author

Francesco M. Nicosia; Reavis Cox; Wroe Alderson; Stanley J. Shapiro

Published

1965

Language

EN

Field

Business, Management and Accounting (Social Sciences)