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What is Online Shopping Impact in Varanasi about?

This study investigates the impact of online shopping on consumer preferences and satisfaction in Varanasi City, highlighting the shift in consumer behavior due to digital advancements. It identifies key factors influencing consumer choices and satisfaction levels through a survey of 150 residents. The findings reveal a preference for online shopping driven by better pricing and variety, while concerns about trust and product quality persist.

Author

triptisingh049

Language

EN