About this document

Online Marketing Strategies for SMEs by Tamara Gracia is a document available to read on EtoBox.

This document is a marketing strategy thesis for an online SME called Bullstore.nl. It begins with an introduction discussing how marketing strategies developed for large companies may not apply to SMEs, and how the rise of internet and social media has impacted SME marketing. The thesis will develop a new marketing model for online SMEs by combining the Web-Marketing Mix model, STP model, and communication triangle. It will then apply this model to Bullstore.nl through interviews and analytics to develop a

Author

Tamara Gracia

Language

EN