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Allal-Chérif (2024) .Intelligent Influencer Marketing - How AI-powered Virtual Influencers Outperform Human Influencers by arezoo.zahedi1998 is a document available to read on EtoBox.

What is Allal-Chérif (2024) .Intelligent Influencer Marketing - How AI-powered Virtual Influencers Outperform Human Influencers about?

This document explores the rise of AI-powered virtual influencers as a replacement for human influencers in marketing, highlighting their advantages such as avoiding reputational risks and enhancing engagement through storytelling. The research combines case studies and expert interviews to demonstrate that virtual influencers can create more effective and authentic digital marketing campaigns. The findings suggest that brands are increasingly favoring virtual influencers for their reliability, creativity,

Author

arezoo.zahedi1998

Language

EN