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How Often Versus How Long The Interplay of Contact Frequency and Relationship Duration in Customer Reported Service Relationship Strength by yv2nr2wfct is a document available to read on EtoBox.

This study examines the impact of customer contact frequency and relationship duration on customer-reported relationship strength (CRRS). Findings indicate that both factors positively influence CRRS, with relationship duration moderating the effect of frequency, suggesting that longer relationships are perceived as stronger regardless of contact frequency. The research highlights the importance of understanding how these relationship-quantity variables interact to enhance customer loyalty and retention.

Author

yv2nr2wfct

Language

EN