About this document
Micromax by Shamsul Arefin is a document available to read on EtoBox.
Micromax is an Indian mobile phone company that has seen large growth in market share by targeting the rural Indian market. It has heavily invested in R&D and used events and celebrity endorsements like Akshay Kumar in its marketing strategy. While this strategy has helped Micromax grow, its advertisements are sometimes seen as lacking creativity and quality. Moving forward, Micromax should focus on developing more creative and aspirational advertisements that strengthen its brand values of innovation and v
- Author
- Shamsul Arefin
- Language
- EN