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What is Website Service Market Segmentation in Travel about?

This document summarizes a study that investigated the perceived importance of website service attributes in Taiwanese travel agencies and segmented the website service market based on those attributes. Through a survey and statistical analysis, the study identified five key service factors for travel agency websites: transaction services, travel information, promotional information, interactive services, and membership services. It then used cluster analysis to segment the website service market into three

Author

luke

Language

EN