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Marketing Performance Model for Iranian Banks by hamidian979 is a document available to read on EtoBox.
What is Marketing Performance Model for Iranian Banks about?
This study develops a comprehensive model for evaluating marketing performance at the branch level in the Iranian banking system using a Grounded Theory approach. It identifies key factors influencing marketing performance, such as service quality, organizational culture, and local market conditions, which ultimately affect customer loyalty and bank profitability. The research emphasizes the importance of a robust evaluation model that goes beyond financial metrics to enhance overall banking performance.
- Author
- hamidian979
- Language
- EN