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What is Lahore School Marketing Research Course about?

This document provides information about the Marketing Research course offered at Lahore School of Economics. The course aims to introduce students to marketing research as a tool for providing information to support marketing decision making. It will cover qualitative and quantitative research techniques. Students will learn the marketing research process, design methods, data collection tools, sampling, and data analysis using software like SPSS. The course assessments include exams, group projects, assig

Author

Ali Shaharyar Shigri

Language

EN