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Guts! : Companies That Blow the Doors off Business-as-usual by Kevin Freiberg, Jackie Freiberg is a business book available to read on EtoBox.

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<p><P>Kevin and Jackie Freiberg&#8217;s previous book, <i>Nuts!&#58; Southwest Airline&#8217;s Crazy Recipe for Business and Personal Success,</i> described the unconventional leadership that made Southwest an airline industry dynamo. In GUTS!, the Freibergs look at twenty-five gutsy and extraordinarily successful businesses and introduce the chief executives who are creating a new corporate ethos that blows the doors off business-as-usual.<P>Drawing on five years of research, the Freibergs provide a behind-the-scenes look at these intensely focused, passionate, and unconventional leaders and their companies. Among them&#58; <P>&#8226; James Blanchard, CEO of Synovus Financial, a financial services giant with more than 16 billion dollars in assets<br>&#8226; Roy Spence, Jr., President of GSD&M Advertising, which <i>AdWeek </i>magazine named Southwest Agency of the Year seven times<br>&#8226; James Goodnight of SAS, a world leader in intelligence software<P>Although the leaders in the book represent a wide-range of industries, they share a common vision&#58; They see business as a heroic cause and understand that good leadership isn&#8217;t a matter of position, but of influence. Th

Who reads Guts! : Companies That Blow the Doors off Business-as-usual?

Author

Kevin Freiberg, Jackie Freiberg

Publisher

Crown Currency

Published

2004

Language

EN

ISBN

9780767915007

Category

business

Subjects

Management, Fiction, Economics

Rating

3.64 / 5 (15 ratings)

Updated

2026-03-14