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Social Media by neelkamalpareek7 is a document available to read on EtoBox.

What is Social Media about?

This research paper explores the impact of social media marketing on brand equity and consumer purchase intentions, highlighting the importance of trust and peer reviews. It finds that social media engagement significantly influences purchasing decisions, with platforms like Instagram and the role of micro-influencers being particularly effective. The study concludes that brands focusing on community building and consistent engagement are likely to achieve greater sales growth.

Author

neelkamalpareek7

Language

EN