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Toyota Drives Engagement With First Plus Post Ads Campaign Case Studies by Raluca Băluţă is a document available to read on EtoBox.

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Toyota launched an interactive online tool called the Toyota Collaborator that allows users to customize and test drive a 2014 Corolla virtually with friends and family. They also ran one of the first global brand campaigns using Google+ Posts ads to promote the tool and engage young car buyers online. The campaign doubled time spent on the virtual car configurator and saw almost 50% higher engagement than industry benchmarks.

Author

Raluca Băluţă

Language

EN