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What is International Strategic Management Overview about?

This document provides an overview of international strategic management. It discusses the strategic planning process that firms go through to formulate and implement strategies to compete internationally. This includes performing an environmental scan through a SWOT analysis, developing a mission statement and strategic goals, and implementing tactics and control frameworks. It also outlines the various levels of strategy from corporate to business to functional strategies. Key strategic alternatives are e

Author

Xahra Mir

Language

EN