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What is Camper Brand Communication Strategy about?

Camper, founded in 1877 in Mallorca, has evolved from a local shoemaker to an international brand, emphasizing quality, design, and a unique identity. The company has successfully expanded into over 80 countries, generating 80% of its revenue outside Spain, with a focus on product engineering and a diverse range of shoe designs. In recent years, Camper has shifted towards a fashion-oriented product policy while maintaining its commitment to creativity and innovation.

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