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Intuit by Octaviani Santoso is a document available to read on EtoBox.

1) Intuit develops financial and tax software like Quicken and QuickBooks. It has focused on consumer research and design thinking to develop innovative new products that meet consumer needs. 2) Intuit now spends 20% of its revenues on consumer research each year through methods like site visits and usability testing to gain insights. 3) This research approach helped Intuit develop successful new products like SnapTax in response to consumer frustrations and led to improved versions of its existing softw

Author

Octaviani Santoso

Language

EN