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Marketing Principles and Customer Value by Ashish Trivedi is a document available to read on EtoBox.

What is Marketing Principles and Customer Value about?

This document summarizes key concepts from Chapters 1 and 2 of a Principles of Marketing textbook. It discusses the marketing process, including understanding customer needs, designing a customer-driven strategy, implementing an integrated marketing program, building relationships, and capturing value from customers. The marketing concept and societal marketing concept are introduced as frameworks for creating customer and shareholder value over the long-term.

Author

Ashish Trivedi

Language

EN