Can I read Designing Intelligent Sales-agent for Online Selling on EtoBox?

Designing Intelligent Sales-agent for Online Selling by Shiu-li Huang; Fu-ren Lin is a scholarly article available to read on EtoBox.

What is Designing Intelligent Sales-agent for Online Selling about?

Online purchase from e-stores is getting popular as the prevalence of electronic commerce. At current stage, most estores resemble vending machines rather than real stores because they lack clerks to persuade prospects into buying products and to bargain with the customers for making a good deal. This research designs an easy-to-use and autonomous sales-agent to act as a virtual clerk in an e-store, and then investigates whether an e-store with this virtual clerk could increase customers' product evaluation and seller's surplus. This research starts with proposing a new approach to enable the intelligent sales-agent, named Isa, to dynamically adopt different persuasion and negotiation strategies according to different characteristics of human buyers. Additionally, the agent can learn to execute beneficial strategies by itself without seller's instructions. A field experiment was conducted to assess this agent. The experimental results reveal that Isa can autonomously persuade buyers into increasing their product evaluation and willingness to pay more money for product. Isa can also improve sellers' surplus and buyers' satisfaction with e-store.

Author

Shiu-li Huang; Fu-ren Lin

Publisher

ACM Press

Published

2005

Language

EN