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What is Digital Marketing Impact in Myanmar about?

This thesis examines the impact of digital marketing channels on consumer purchasing behavior during the COVID-19 pandemic in Myanmar. It analyzes the relationship between email marketing, mobile marketing, retargeting, social media marketing and the five stages of the consumer decision process: need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase evaluation. Surveys were conducted with 195 respondents in Myanmar, of which 179 were valid. Regression analysis

Author

MyatMonThaw

Language

EN