Can I read CRM Strategies at Pantaloon Retail on EtoBox?

CRM Strategies at Pantaloon Retail by pragyarahuljaiswal is a document available to read on EtoBox.

What is CRM Strategies at Pantaloon Retail about?

Pantaloon Retail is a large Indian retailer with multiple store formats. It uses a customer loyalty program called the "Green Card" to build a customer database. The Green Card offers tiered discounts and benefits based on customer spending. Pantaloon also handles customer complaints, cross-sells accessories, and uses IT systems like barcoding and SAP to support its CRM practices. However, there are some gaps like lacking customer knowledge, slow replenishment, and long checkout lines. Customers recommend i

Author

pragyarahuljaiswal

Language

EN