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What is Revamping Phillips Company about?

The Phillips Company was concerned about its poor image in the public utility industry, as utilities accounted for only 12-15% of sales. Research found utilities saw Phillips as static and unaware of new products. To improve its image, Phillips should: 1) Train salespeople on new products so they can better inform customers 2) Launch a publicity campaign to update utilities on Phillips

Author

sriparna patra

Language

EN