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Xerox Corporation Case Study Analysis by Urratul Aqyuni is a document available to read on EtoBox.

Xerox Corporation is a global document processing and financial services company that manufactures and develops copiers, printers, and other equipment. In the 1950s and 1960s, Xerox experienced rapid growth as it introduced plain paper copiers, with annual sales growth exceeding 25% and earnings growth over 35%. However, in the 1970s and 1980s, Xerox lost market share to competitors like IBM, Kodak, Canon, and Minolta as its share fell from 96% to 45%. In response, Xerox implemented a corporate revitalizati

Author

Urratul Aqyuni

Language

EN