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What is Improve Service Quality with Internal Marketing about?

This document discusses a study that examines the relationship between internal marketing practices and service quality. The study investigates how three internal marketing practices - training programs, performance incentives, and communicating a clear vision - impact service quality. The results show that training programs have a significant positive relationship with service quality, while the relationship between performance incentives and service quality was not found to be significant. The document co

Author

Sharma Shikha

Language

EN