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What is E-Commerce Strategy for Perfume Sales about?

This document presents an entrepreneurship project for the online marketing of perfume essences. It describes the typical digital consumer, proposing a B2C business model where products will be sold directly through a website. It includes a marketing strategy focused on SEO positioning and social media, as well as an analysis of the target market segment and the value proposition based on low price, novelty, and superior quality.

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ScribdTranslations

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EN