Can I read Enterprise: Entrepreneurship and Innovation: Skills and Resources for Entrepreneurship and Innovation on EtoBox?

Enterprise: Entrepreneurship and Innovation: Skills and Resources for Entrepreneurship and Innovation by Robin Lowe and Sue Marriott is a book available to read on EtoBox.

What is Enterprise: Entrepreneurship and Innovation: Skills and Resources for Entrepreneurship and Innovation about?

Enterprise, Entrepreneurship and Innovation: Concepts, Contexts and Commercialisation provides readers with an accessible and readable introduction to the various dimensions of entrepreneurship and market innovation. It has a clear structure that is easy for the reader to follow and it focuses on enterprising behaviour. The text contains: * case studies and 'pause and reflect' situations for the entrepreneur to deliberate on the information they have available before making their decision. This helps to emphasise the point that there are few simple and straightforward decisions closely reflecting decisions in 'real life'. * integrative personal development activities that provide a basis for readers to reflect on the learning of the chapters and develop a personal development strategy to increase their ability to become more entrepreneurial and improve their ability to manage market innovation. * an accompanying website giving students and lecturers access to additional resources in order to explore the subject further. A full set of powerpoint slides plus exercises is included, plus suggestions for the use in class of the case studies and other illustrations. Students can access f

Author

Robin Lowe and Sue Marriott

Publisher

Routledge

Published

2006

Language

EN

ISBN

9781281006639

Subjects

Business, Management, Economics