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ORIJ by debasmitamukherjee0684 is a document available to read on EtoBox.

What is ORIJ about?

This study examines optimal strategies for manufacturers in green e-commerce supply chains, focusing on the impact of online distribution modes and consumer environmental consciousness. It identifies how pricing and marketing decisions are influenced by the choice between agent selling and reselling modes, revealing that green marketing can paradoxically increase prices for green products while decreasing them for conventional ones. The findings provide insights into competitive positioning and profit optim

Author

debasmitamukherjee0684

Language

EN