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This document summarizes a summer training report for an MBA program on a study of staples category management, consumer behavior, and competition at Reliance Fresh stores in Delhi, India. The report includes an introduction to Reliance Fresh and its parent companies, objectives to study customer satisfaction and competition, research methodology including surveys and analysis of stores, findings on pricing, assortment, promotions, and processing, and recommendations.

Author

Hari kannan 44

Language

EN