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What is Consumer-Generated Content in Apparel Shopping about?

This data article presents statistical findings on the impact of consumer-generated content on online apparel shopping among young adults in South Africa, highlighting significant relationships between perceived usefulness, trustworthiness, and consumer attitudes. Data was collected from 300 respondents in Johannesburg using structured questionnaires and analyzed through structural equation modeling. The results indicate that while perceived enjoyment has a negative impact on attitude, overall attitudes pos

Author

gubert

Language

EN