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Enhancing Cadbury SKU Visibility Programs by Ravi Kumar is a document available to read on EtoBox.

What is Enhancing Cadbury SKU Visibility Programs about?

The document is a report submitted by Rituraj Negi evaluating programs implemented by Cadbury India to enhance visibility of large SKUs and drive sales according to new configurations. The programs - Purple King, Purple Prince and Bournvita ke Baadshah - aimed to place Cadbury chocolates, bytes and Bournvita prominently in high-selling outlets. Data is presented on sales performance and effectiveness of the programs in increasing penetration, shelf space and line booked per call in target outlets over a per

Author

Ravi Kumar

Language

EN