Can I read Advertising Techniques Overview on EtoBox?

Advertising Techniques Overview by Abhishek DuttaGupta is a document available to read on EtoBox.

What is Advertising Techniques Overview about?

The document provides information about an advertising course, including: 1. The course objectives are to provide knowledge of advertising concepts and techniques, understand factors influencing creative and media decisions, advertising effectiveness measurement, and the advertising agency structure. 2. The syllabus covers topics like advertising types and objectives, media decisions, measuring effectiveness, and organizational arrangements over 4 units. 3. Reference materials and e-resources are listed

Author

Abhishek DuttaGupta

Language

EN