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What is Understanding Media Audiences and Texts about?

The document discusses the concept of audience in media studies. It explains that all media texts are constructed with a target audience in mind through the use of codes, conventions, genre, narrative and representation to position the audience in a particular way. The document then discusses how audiences are examined in two ways - how the media industry uses audience data and research to target markets, and the study of audience theories to understand media effects. It provides examples of different audie

Author

Dee Watson

Language

EN