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What is Aircel Consumer Satisfaction Study about?
This document discusses consumer satisfaction and buying behavior towards Aircel network in India. It first provides an overview of consumer satisfaction and the factors that influence buying decisions, including social, psychological and personal factors. It then outlines the objectives and need for a study on customer satisfaction with Aircel network. The methodology section describes the research design, data collection process and sampling used for a survey of 120 Aircel customers in Patna, India.
- Author
- Saurabh Kumar
- Language
- EN