Can I read Marketing organization development consulting : a how-to guide for OD consultants on EtoBox?

Marketing organization development consulting : a how-to guide for OD consultants by Park, Jong Gyu; Rothwell, William J.; Yi, Chae-yŏng is a nonfiction available to read on EtoBox.

What is Marketing organization development consulting : a how-to guide for OD consultants about?

Organizational Development (OD) consultants often face dilemmas when they market their services because there is a gap between clients’ expectation and the actual role of OD consultants. This book is about how to overcome that dilemma by finding effective marketing strategies for a different approach to consulting. __**Marketing Organization Development: A How-To Guide for OD Consultants**__ focuses on the challenges faced by internal and external consultants in marketing and selling their services. By distinguishing between performance consulting and Organization Development (OD) consulting, this book demonstrates why marketing and selling OD consulting services are unique. This book meets not only unique OD consultants’ needs by reflecting the philosophical background of OD and unique marketing challenges but the needs of Human Resource Development (HRD) managers’ need who are interested in promoting or selling their change interventions within their organizations. This comprehensive book: * Reviews important terms and popular tools used in the marketing process and outlines the many roles a consultant must fill to obtain and keep the business (i.e., marketer, salesperson, brand

Who reads Marketing organization development consulting : a how-to guide for OD consultants?

Author

Park, Jong Gyu; Rothwell, William J.; Yi, Chae-yŏng

Publisher

Productivity Press, CRC Press

Published

2017

Language

EN

ISBN

9781315311708

Category

nonfiction

Subjects

Business, Management, Science