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Understanding Industrial Advertising by RamanGouda S Patil is a document available to read on EtoBox.
What is Understanding Industrial Advertising about?
1) Industrial advertising deals with promoting business goods and services to industrial producers. The objectives are to improve image, convey technical product information, help customers know products better, and reduce selling costs by supporting salespeople. 2) Industrial purchases involve negotiating prices, varying specifications, and meeting requirements of different departments. Communication focuses on rational appeals and demonstrations while involving buying committees. 3) Key goals of indus
- Author
- RamanGouda S Patil
- Language
- EN