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What is Factors Influencing Mild Menthol Cigarette Purchases about?

This document summarizes a research study that analyzed factors influencing the purchasing decisions of mild menthol cigarettes. The study used factor analysis to identify 7 factors from 19 variables that influence purchasing decisions. It also used behavior analysis to identify 9 attributes of mild menthol cigarettes and found that menthol taste was the most important attribute considered by customers when deciding whether to purchase a mild menthol cigarette.

Author

Ridwan Muttaqien

Language

EN