Can I read Branding For Dummies, 2nd Edition on EtoBox?

Branding For Dummies, 2nd Edition by Bill Chiaravalle and Barbara Findlay Schenck is a business book available to read on EtoBox.

What is Branding For Dummies, 2nd Edition about?

Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission, the benefits and features of your products or services, what your customers and prospects already think of your brand, what qualities you want them to associate with your company, and so much more. Packed with plain-English advice and step-by-step instructions, Branding For Dummies covers assembling a top-notch branding team, positioning your brand, handling advertising and promotions, avoiding blunders, and keeping your brand viable, visible, and healthy. Whether you're looking to develop a logo and tagline, manage and protect your brand, launch a brand marketing plan, fix a broken brand, make customers loyal brand champions—or anything in between—Branding For Dummies makes it fast and easy. Includes tips and cautionary advice on social media and its impact on personal and business branding programs Covers balancing personal and business brand development References some of the

Who reads Branding For Dummies, 2nd Edition?

Author

Bill Chiaravalle and Barbara Findlay Schenck

Publisher

For Dummies

Published

2015

Language

EN

ISBN

9781118958087

Category

business

Subjects

Business, Management, Marketing

Rating

4.7 / 5 (76 ratings)

Updated

2026-03-14