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What is Zappos Training Analysis: TCE Insights about?

- Zappos is an online shoe retailer known for its excellent customer service driven by its unique employee training process. - The training process lasts 4 weeks and includes offering trainees increasing amounts of money each week to quit, culminating in $2,000, known as "the bribe". - Transaction cost economics theory and the concepts of uncertainty, frequency and asset specificity help explain why Zappos uses this strategy - it aims to reduce future transaction costs from employee turnover by testing co

Author

jokeyjokester

Language

EN