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The Why Axis : Hidden Motives and the Undiscovered Economics of Everyday Life by Uri Gneezy; John A List is a business book available to read on EtoBox.

What is The Why Axis : Hidden Motives and the Undiscovered Economics of Everyday Life about?

Two of Forbes magazines worlds most powerful economists provide the breakthrough ideas to challenge the assumptions of human decision-making. Can economics be passionate? Can it centre on people and what really matters to them? And can it help us understand why they do what they do in everyday life? Two revolutionary economists believe it can. In The Why Axis , Uri Gneezy and John List lead us on a journey to discover the economics underlying human motivation and how to structure the incentives that can get people to move mountains. Finding the right incentive can be like looking for a needle in a haystack, but Gneezy and List have pioneered an innovative approach to zeroing in on those needles. Like other economists, they gather data and build models, but then they go much, much further, embedding themselves in our messy worldthe factories, schools, communities and offices where people live, work and play. Their goal: to discover solutions to the big, difficult problems, such as the gap between rich and poor, the violence plaguing inner city schools, why people really discriminate, and whether women are really less competitive than men. Their revelatory and startling discoverie

Who reads The Why Axis : Hidden Motives and the Undiscovered Economics of Everyday Life?

Author

Uri Gneezy; John A List

Publisher

Harper and Collins Publishers

Published

2013

Language

EN

ISBN

9781610393126

Category

business

Subjects

Economics, Business, Others

Rating

3.59 / 5 (472 ratings)

Updated

2026-03-14