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Sales Strategy Dilemma at XXXIndia by Vivek Gaur is a document available to read on EtoBox.

XXXIndia faces a dilemma on how to grow its sales and access larger projects internationally. Its options include: 1) Hiring sales managers in London and Silicon Valley, costing 10% of revenue but allowing more visibility and larger deals. 2) Using an inside sales team in India with regular travel, costing half as much but making early meetings and generating leads more difficult. 3) Leveraging web 2.0 tools like blogs, social media and video more actively alongside existing Google ads, potentially g

Author

Vivek Gaur

Language

EN