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Как стать суперзвездой маркетинга: необычные правила, благодаря которым победно зазвенит ваш кассовый аппарат: [перевод с английского] by Джеффри Дж. Фокс is a business book available to read on EtoBox.

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With more than 600,000 books in print, nationally bestselling author Jeffrey Fox is back to 'outfox the competition'--this time with counterintuitive advice on how to become a marketing genius n his four previous bestselling business books, Jeffrey Fox has helped readers land great jobs and rise to the top of their professions. Now he turns his contrarian eye to marketing through brand building and innovation. Fox's advice is delivered in snappy, to-the-point chapters that zero in on his creative--and often counterintuitive--advice and features such unforgettable fundamentals as: Make a big splash, instead of a lot of little ripples Always have a pipeline to the president Own a market, not a mill The long and short definitions of marketing There are also provocative 'Instant Marketing Superstar' challenges throughout the book, offering the reader a chance to solve real business problems. In a time of corporate budget cuts, it's more important than ever for all employees to be creative marketers. How to Become a Marketing Superstaris certain to find a place on the shelves of anyone who wants to increase sales in a competitive marketplace.

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Author

Джеффри Дж. Фокс

Publisher

Альпина Бизнес Букс

Published

2019

Language

RU

ISBN

9780786868247

Category

business

Subjects

Fiction, Sales & Marketing, Business