About this document
Bata Pakistan: Strategies for Survival by sarakhan0622 is a document available to read on EtoBox.
Bata Pakistan faces increasing challenges from local and Chinese competition. It traditionally targeted lower-middle and middle class customers but is now considering changes to its manufacturing, outsourcing, distribution, and brand strategies. Bata has a long history in Pakistan but now faces problems like reduced market share due to lack of advertising, price wars with competitors, improper advertising, dissatisfied customers due to lack of product variety, high employee attrition, issues with unions, an
- Author
- sarakhan0622
- Language
- EN