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What is Retail Management Overview and Functions about?

This document provides an overview of retail management and defines key retail concepts. It discusses the meaning of retailing as the final stage of distribution involving the sale of goods and services to consumers. The core functions of retailing are then outlined, including understanding consumer needs, assembling products from suppliers, breaking bulk, warehousing, selling, providing credit, bearing risks, grading/packing, market information collection, introducing new products, advertising, and more. F

Author

khushi P H

Language

EN