About this document
Booking.com Business Model Analysis by stephen simangunsong is a document available to read on EtoBox.
Booking.com has been highly successful in the online travel agency (OTA) space despite intense competition. It provides value to both travelers and hotels. For travelers, it offers the lowest prices, a large selection of accommodations, user reviews that reduce risk, customer service call centers, a useful app, and travel content. For hotels, it provides incremental revenue by filling otherwise empty rooms, tools for revenue management and flexibility, global reach, no upfront costs or fees unless a booking
- Author
- stephen simangunsong
- Language
- EN