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Business Intelligence and The Export Competitiveness of Lambayecan Smes in The North of Peru by 20244704 is a document available to read on EtoBox.
What is Business Intelligence and The Export Competitiveness of Lambayecan Smes in The North of Peru about?
This research article examines the impact of Business Intelligence (BI) on the export competitiveness of small and medium-sized enterprises (SMEs) in the Lambayeque region of northern Peru. The study finds that market research and business management dimensions of BI significantly influence export competitiveness, with market research being the most critical factor. The findings highlight the necessity for SMEs to adopt effective BI strategies to enhance their understanding of international markets and impr
- Author
- 20244704
- Language
- EN