About this document
Customer Integration in Radical Innovation by Rezvan Velayati is a document available to read on EtoBox.
This document summarizes a systematic literature review of 153 empirical papers on customer integration for radical new product innovation. The review aims to address inconsistencies in previous findings by taking a consolidated view of how customer integration affects radical new product development. It analyzes how different operationalizations of customer types and degrees of innovativeness influence results. The review also presents a synthesized framework of factors influencing customer integration suc
- Author
- Rezvan Velayati
- Language
- EN