Opening book details…
Can I read Market Entry Strategies : Internationalization Theories, Concepts and Cases of Asian High-Technology Firms: Haier, Hon Hai Precision, Lenovo, LG Electronics, Panasonic, Samsung, Sharp, Sony, TCL, Xiaomi on EtoBox?
Market Entry Strategies : Internationalization Theories, Concepts and Cases of Asian High-Technology Firms: Haier, Hon Hai Precision, Lenovo, LG Electronics, Panasonic, Samsung, Sharp, Sony, TCL, Xiaomi by Glowik, Mario is a business book available to read on EtoBox.
What is Market Entry Strategies : Internationalization Theories, Concepts and Cases of Asian High-Technology Firms: Haier, Hon Hai Precision, Lenovo, LG Electronics, Panasonic, Samsung, Sharp, Sony, TCL, Xiaomi about?
<p>This textbook discusses the most important theories of internationalization, including Product Life-Cycle, Internalization, Location, Eclectic Paradigm, Uppsala, Network, and International New Venture concepts. These models are grounded to a considerable extent in the Transaction Cost Theory and the Resource-Based View as explained and illustrated in the book. </p> <p>Relevant market entry strategies, such as franchising, contract manufacturing, joint ventures, and others are explained and ca
Who reads Market Entry Strategies : Internationalization Theories, Concepts and Cases of Asian High-Technology Firms: Haier, Hon Hai Precision, Lenovo, LG Electronics, Panasonic, Samsung, Sharp, Sony, TCL, Xiaomi?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Glowik, Mario
- Publisher
- De Gruyter De Gruyter Oldenbourg
- Published
- 2016
- Language
- EN
- ISBN
- 9783110439878
- Category
- business
- Subjects
- Business, Management
- Updated
- 2026-03-25
More by Glowik, Mario
Browse all works by Glowik, Mario
Similar books
- Internationalization of Firms : The Role of Institutional Distance on Location and Entry Mode — Laura Vanoli Parietti (2017)
- International Production: Trends, Theories, Effects (aspects Of Political Economy) — Ietto-Gillies, Grazia (1992)
- Networking in Multinational Enterprises : the Importance of Strategic Alliances — Gilroy, Bernard Michael , 1956- (1993)
- International Business : Third edition — Shenkar, Oded, author; Luo, Yadong, author; Chi, Tailan, author (2015)
- International Business : Economics and Anthropology, Theory and Method — Peter J. Buckley, Peter Enderwick, Adam R. Cross (2016)
- UN Lib Tra Nat 1 Theor Perspc (International business and the world economy) — Dunning, John H; United Nations. Transnational Corporations and Management Division (1993)